About Sales Flywheel
Hiring is the discipline of choosing the best person for this role, in this context, at this moment.
That sounds obvious. In practice, it’s rare.
Most hiring breaks down not because leaders lack effort or intelligence, but because people are evaluated before success is clearly defined. Resumes get compared. Interviews get weighted. “Talent” gets debated, often without shared agreement on what the role actually requires today.
Sales Flywheel exists to bring clarity to that moment.
Great Hiring Starts With Role Truth
The best hires happen when leaders have a clear understanding of their sales playbook, their customer, and the outcomes the role must produce.
Only then can “best” be defined.
A builder may be exactly right early on, when systems are being created and ambiguity is high. An operator may be exactly right later, when processes stabilize and consistency matters more than invention. Both can be exceptional. Both can fail if placed into the wrong moment.
Performance is real, but it is contextual.
Sales Flywheel believes hiring begins by defining success in the role before evaluating the person.
Hiring Is Truth-Seeking, Not Persuasion
Once the role is clear, hiring becomes a search for truth.
Who is this person, professionally and personally?
Can they do the work?
Will they enjoy the work?
Can this leader manage them effectively?
Will this relationship work when pressure is high?
Great hiring isn’t about selling the role or winning the candidate. It’s about honestly understanding the person and deciding whether the fit is mutual and durable.
That level of honesty protects everyone involved.
Judgment Improves When It’s Challenged
No leader hires well in isolation.
The strongest hiring decisions are made when judgment is pressure-tested. Assumptions are challenged, biases are surfaced, and conclusions are validated by someone who has done it before.
Sales Flywheel was built on that principle.
Hiring is a learned skill. The best hiring managers weren’t born with it. They were taught, mentored, and held to a standard. Sales Flywheel exists to provide that structure and discipline for leaders who were never formally trained to hire, yet are held accountable for the outcome.
Why Sales Flywheel Exists
Sales Flywheel exists to help managers hire like elite managers.
Not by replacing their judgment, but by strengthening it.
By helping leaders clearly define the role, honestly evaluate the person, and test their thinking before the offer is made, hiring becomes a decision grounded in clarity rather than hope.
When hiring is done this way, standards hold. Coaching effort is applied where it creates lift. Performance becomes more predictable. Leadership becomes easier to practice.
Who This Worldview Is For
This worldview is for leaders who believe talent is a strategic advantage and are willing to take responsibility for how that talent is chosen.
It’s for competent managers who want to attract and retain their version of an A-player, defined by the role and the moment, not by ego or resume strength.
It is not for leaders looking to outsource judgment or avoid hard decisions.
Sales Flywheel is not a recruiter and not a sales consultancy.
It exists to help leaders make better hiring decisions and to stand behind those decisions with clarity and discipline.
If this is how you already think about hiring, or how you want to, we’ll likely work well together.